Wet and windy again today, but the last few days have been so lovely. Isn't it amazing how sunshine can make you feel?
No new makes this week - feel I am getting a little adrift from my own craft business and that concerns me, but I have included some pics of the promotional material I have produced over the last few weeks for my forthcoming events:
The 'big' banner to be placed outside of the venue the week before each event
Thousands of copies of this flyer have been produced, with the date left blank for me to add for each event. Flyers are on their way to stallholders who have agreed to help out with promotion, lots more will be dropped through local letter boxes and displayed on notice boards and in shop windows.
I have spent a lot of time this week answering queries from stallholders, booking them in, sorting out advertising, etc. Like many of my blog followers, I have spent oodles of time at craft events and oodles of time wondering why my things haven't sold, why so few customers turned up, why so little advertising had taken place, why the person two or three tables down seems to be doing a roaring trade. What is the solution?
I have had lots of emails from stallholders who have taken part in previous events at the venue I am taking bookings for. Some are pleased to be taking part again, some have decided not to because they didn't sell much. To the 'no's' I have replied that things are changing, not because I feel they should/must/need to but mainly because when you take something on you like to put your own stamp on it. I have added that I don't have a magic wand to improve/increase footfall, but I am working very hard to do so.
What more can I do? I have also added that once the customer is through the door, the stallholders share the responsibility for promoting their work. I, and I am sure many of you have too, have taken part in events where stallholders have sat and read a book/magazine when customers were at their stand, munched their way through a sandwich (sometimes a burger) while communicating with a customer and occasionally abandoned their stall to chat to the stallholder next door to them or even further away (sometimes they have left their stall without asking someone to cover for them, just assuming the person next door will help out). There are also those stallholders who have no idea of how to communicate with customers - not even a 'good morning, rubbish weather, isn't it' leaves their lips.
It's not all gloom and doom, the disappointing ones are far outweighed by the fabulous ones that you thoroughly enjoy working with. They love their work and are enthusiastic about it, they chat to their customers, keep their stall neat, tidy and well stocked, are friendly and helpful to their fellow stallholders and rarely, if ever, moan about the event. Thank goodness there are more of them than the unhappy ones.
I came across a great post on UK Handmade, very refreshing to have a different viewpoint from a seller and I am going to recommend my sellers have a read through as it contains some brilliant advice about how to approach and get more out of events.
That's it for today, sorry it seems to be a bit whingey, must be the miserable weather. It is an interesting experience moving from one side of the stall to the other (and back of course). I am thoroughly enjoying it and so glad that I am able to have a foot in both camps - er, think that is what I mean. Now it is back to the drawing board to think of new and interesting ways of promoting my events - now, do any of you fancy getting dressed up as a greetings card? A candle? Bracelet? Gloves? These will catch peoples attention as they walk along the high street and will certainly make them flock to the event.
Have a great week everyone and don't forget to drop in on the Handmade Monday bloggers to catch up on their week's escapades.
See you next week.
Jill
