THE GODALMING BAZAAR EVENT 7 JUNE 2014 - A CUSTOMER REVIEW

Hello everyone

I am really pleased to be able to present this guest post from Lesley Beeton who not only took photographs are stallholder's work at the 7 June Godalming Bazaar, but attended the event as a customer.  It certainly contains food for thought for both me and the stallholders who took part and it is a timely reminder for stallholders taking part in any event.  Thank you Lesley for a very interesting guest post.

The Godalming Bazaar – a customer review

Hundreds of people visited the indoor Godalming Bazaar on Saturday 7th June.  The rainy morning kept some shoppers away, but those who braved the damped conditions were greeted with food and crafty delights.  These are some of my favourites.

JoJo from Artyfacial did a great job, keeping children occupied with face-painting, whilst Julia from Glutton and Glee provided a pop-up café for that much-needed cup of coffee and a sit-down.  Stallholders included Melanie Capper from Melanie’s Garden, a natural skincare range, Kevin Gorton, a local artist and musician who hand-paints scenes of Godalming on everyday items, and Dawn Hart of local home-industry knitting enterprise Stone Pit Crafts. Crafts and gifts on sale varied from beautiful oil paintings on canvas by Jan Windle, to delightful glass products by Hot Glass.  There were plenty of hand-sewn items for sale, many to delight younger shoppers, such as customised bags by Made By Lorraine, and the gorgeous tooth-fairy pillows made by Lauren Broughton of Love Sew Sweet. Acorn to Oak provided a little bit of peace and quiet with reiki massage and crystal therapy.  Jewellery, re-incarnated plastic bags and fascinating items by Juraj, the blacksmith, added to the mix.  There were foodie highlights too, in the visual splendour of the macaroons by Pinch of This and the Chai Tea and Perfect Curry kits.

I do however, have some observations (as a customer), which I hope will provide constructive criticism for both the organisers and stall holders. Remember, you want to sell, and I want to buy.

Firstly, although slightly up on last time, a footfall of 50 an hour, or 2 visitors for each stand, seems a bit low. I wondered if a Town Crier out and about in town would be better than someone trying to hand out leaflets.  If you are going to hand out leaflets, what about numbering them and having a ‘Lucky Number’ draw each half hour, with a different stall holder putting up a small prize each time.  The poster boards at the door were not visible.  The banner poster was not effective.  Bunting might make people look twice.

There should be a unique selling point for the market - something that local people will look forward to each time.  Jugglers and knife throwers (or balloon artists and face painters) are too gimmicky for a luxury market. I spent a minimum of £10 at each stall I bought from, most were £12.50 starting point.  That's not cheap (nor should it be) but the market should promote itself as something special.

The first door (opposite Stone Pit Crafts) should have been open. It would have created a better flow of people, and more welcoming on entry.  A large map of who's who would be nice. Stall holders need badges to identify themselves.  Many were not very friendly.  One even had ear phones in!

I really don't like the borough hall as a venue. It was difficult for stall holders to display on one table top, with nowhere to put a banner or hanging items behind them.  This meant that buyers always look down, instead of up and out at eye-level, making eye-contact with sellers.  The noise in the room is unbearable.  There is nowhere for it to go. I had to work really hard to engage the stall holders in conversation, even when I had my purse open and money hanging out.  The exceptions were Melanie’s Garden, Peru Project and the local Godalming hand-painted coaster artist.  They wanted to tell me about their work, and they were interesting to talk to.

I didn't like having the food court stuck away.  More people would have bought a coffee on the way in/out if it had been part of the main event. 

Well, that’s enough feedback.  Good luck with the next market on Saturday 6^th September.  May it be happy and successful, with lots of sales.

Lesley Beeton

Note: I took photos of, and talked to every stallholder. If anyone wants to talk to me directly about ways of improving the marketability of their stall, or get a high res photo, please let Jill Spain know. No charge.

Monster face-painting by JoJo of Artyfacial

Yummy macaroons by a Pinch of This

Kevin Gorton, local artist and musician

Tooth fairy cushions by Love Sew Sweet

Melanie Capper, Melanie's Garden

Dawn Hart, Stone Pit Crafts

Oil paintings on canvas by Jan Windle

Unique blacksmith art by JAJ BBQ and Blacksmith Products

THE LAST BANK HOLIDAY OF THE YEAR

Hi everyone

I know it isn't the last one, but the next one is Christmas and it seems a long way off - I'll forget the fact that at the moment I am surrounded by material for making Christmas cards, gift boxes, etc.

1 Crafty Tales

I haven't done a lot of craft work this week as I have tried to concentrate on my website - yes, I know I have probably written those words at least ten times in my blog, but it is getting to the point where I know I really do need to get a move on and get it published.  As you know from my blog, I love bright colours and originally my website was black (text mainly and some accents), white and lime green - the lime green was rather prominent.  I liked the colour scheme but have come to the conclusion over the last week that it really needs softening.  I therefore decided to introduce purple, well lilac really, into the colour scheme.  I have used lilac as the background side-strip colour and also in some of the accents.  I decided to use dark purple for the text, but still kept some lime green as I think it is a fresh bright colour.  I may still go for a lighter shade of lilac on the side strips, but am playing around with that at the moment.

I am ploughing through adding items, but the dilemma is that a lot of my card stock is at Bourne Mill - it is my bricks and mortar selling point, so I keep very little stock is at home.  This means I need to make stock that only goes on my website, not something that I am relishing really as it means working twice as hard (oh dear, sounds pathetic).  However, with long winter nights on their way (sorry to mention winter, almost as bad as mentioning Christmas) I should have more free time to work on stock production.  My big problem at the moment is that when the weather is good, I really want to be outside either working in or enjoying my garden.

In the meantime, this is my home page - so far.  What do you think of it?  Do you think the lilac should be a shade or a few shades lighter?  I have had some feedback that the green doesn't go well with the lilac, but the green is 'me'.  It's one of my original colours and I don't really want to lose it - plus a lot of my promotional material uses this shade of lime green.

I plan to 'go live' on 1 September, even though not all of my sections will have stock, but I think I have dragged my heels long enough and a small presence (growing regularly) on the internet is better than no presence at all.  I really cannot attend any events this year and to the many people who ask if I have a website, reply 'it's nearly ready' - especially if they asked me the same question last year!

It's time for the Handmade Monday bloggers to visit the other participants to catch up on their makes and 'doings' for the past week, but before you go, it would be great if you would consider being a guest blogger here on the Christmas Pie Crafts blog.  If you are a regular Friday visitor you will know the posts have been really great and just as good are the ones I have ready to be published.  It's a great chance for you to increase traffic to your blog and website as well as other social networking that you are involved in.  Interested?  Email me on christmaspiecrafts@virginmedia.com - it would be great to have some more Handmade Monday-ers take part.  A bit of free promotion for your new Christmas stock?

Did you read Krissy's guest post on Friday?  I really recommend you visit while you are here to read about how Krissy decided to open up her boutique.  Many thanks Krissy for being one my guest bloggers - I really enjoy reading about how people came to the 'today' stage of their life.

2 The chitter, chatter bit

News of the day: Trio broke out of my neighbour's home!  Smashed her way through the cat flap, wandered around the garden, jumped up and landed on a 6' high piece of trellis and miaowed to be rescued!  This is the cat with one hind-leg missing who has only been 'in residence' for about two weeks!  She has been exploring in sheds and garage, brought out many cobwebs (better than a duster) and seems very happy to be free.  Shadow is completely confused by her, but Jazz is interested as he likes the 'older woman' cat.  Another one of our neighbours had a very elderly lady cat and Jazz would follow her everywhere - she was a bit grumpy (Holly by name and by nature) and this irritated her very much.

I met up with Caroline on Tuesday and over large cups of coffee we attempted to solve the crafting riddle of the day; we didn't find a solution, and after lots of coffee think we had forgotten what the original question was, but it was great to take time out and catch up with what each of us has been working on.

I had a call from Cats Protection last week asking if I would be able to feed some kittens next week.  A cat-fosterer who lives near to me is going on holiday for a few days and I am the nearest CP person to her home.  I went to meet my charges on Thursday and they are so cute: one long-haired ginger girl called Fifi (18 months old) and two long-haired black kittens aged 4.5 months.  I also met some of the fosterer's own cats - three tabbies, and all gorgeous.  Not sure I can do this work without increasing the size of my own cat population.  My biggest concern, apart from wanting to take all stray cats and kittens home with me, is how I will cope with a case where the kittens or cats are not as healthy as those I have met so far.

I don't know if any of you have come across BlogFlash2012?  It is a blog-post-a-day event organised by Terri G Long (Terri's blog is about the Art and Craft of Writing Creatively).  Terri has provided a topic for each day of August and as you can imagine it must be hard work writing something new every day.  I haven't had a chance to read all of the posts, but particularly wanted to dray your attention to those created by Lesley Beeton (one of my favourite guest bloggers).  She has written some very interesting posts and I feel that most of them (all really) have a chapter 2 waiting to be produced.

I read a post on Twitter a short while ago with a link to a YouTube video about the Follow Friday (#FF) activity.  Like a lot of people who use Twitter, I take part in this and have tended to follow the crowd with a group FF tweet.  I am embarrassed to say I cannot remember who produced the YouTube (I am sure someone here will), but their recommendation was that if you want to encourage people to follow, just FF tweet one person at a time with a reason why they should be followed.  It was suggested that group tweeting can sometimes be viewed as spamming, so I decided to keep with the single FF tweet and I will continue this in future.  I did this on Friday and limited time meant I only managed two, and thank you to those same two who included me in their individual Follow Friday tweets.

The garden beckons as my neighbour has given me some lovely Primula Denticulata to plant - the garden is also the best place to be as Richard is removing the fireplace from the dining room!  The noise of the chisel and hammer are bearable, the moans and groans are not.

I hope you have a good Bank Holiday Monday - sadly I think the weather is going to be pretty grim.  I will be back on Wednesday with my mid-week catch-up and don't forget to visit on Friday to read this week's great guest post.

Jill