THE GODALMING BAZAAR EVENT 7 JUNE 2014 - A CUSTOMER REVIEW

Hello everyone

I am really pleased to be able to present this guest post from Lesley Beeton who not only took photographs are stallholder's work at the 7 June Godalming Bazaar, but attended the event as a customer.  It certainly contains food for thought for both me and the stallholders who took part and it is a timely reminder for stallholders taking part in any event.  Thank you Lesley for a very interesting guest post.

The Godalming Bazaar – a customer review

Hundreds of people visited the indoor Godalming Bazaar on Saturday 7th June.  The rainy morning kept some shoppers away, but those who braved the damped conditions were greeted with food and crafty delights.  These are some of my favourites.

JoJo from Artyfacial did a great job, keeping children occupied with face-painting, whilst Julia from Glutton and Glee provided a pop-up café for that much-needed cup of coffee and a sit-down.  Stallholders included Melanie Capper from Melanie’s Garden, a natural skincare range, Kevin Gorton, a local artist and musician who hand-paints scenes of Godalming on everyday items, and Dawn Hart of local home-industry knitting enterprise Stone Pit Crafts. Crafts and gifts on sale varied from beautiful oil paintings on canvas by Jan Windle, to delightful glass products by Hot Glass.  There were plenty of hand-sewn items for sale, many to delight younger shoppers, such as customised bags by Made By Lorraine, and the gorgeous tooth-fairy pillows made by Lauren Broughton of Love Sew Sweet. Acorn to Oak provided a little bit of peace and quiet with reiki massage and crystal therapy.  Jewellery, re-incarnated plastic bags and fascinating items by Juraj, the blacksmith, added to the mix.  There were foodie highlights too, in the visual splendour of the macaroons by Pinch of This and the Chai Tea and Perfect Curry kits.

I do however, have some observations (as a customer), which I hope will provide constructive criticism for both the organisers and stall holders. Remember, you want to sell, and I want to buy.

Firstly, although slightly up on last time, a footfall of 50 an hour, or 2 visitors for each stand, seems a bit low. I wondered if a Town Crier out and about in town would be better than someone trying to hand out leaflets.  If you are going to hand out leaflets, what about numbering them and having a ‘Lucky Number’ draw each half hour, with a different stall holder putting up a small prize each time.  The poster boards at the door were not visible.  The banner poster was not effective.  Bunting might make people look twice.

There should be a unique selling point for the market - something that local people will look forward to each time.  Jugglers and knife throwers (or balloon artists and face painters) are too gimmicky for a luxury market. I spent a minimum of £10 at each stall I bought from, most were £12.50 starting point.  That's not cheap (nor should it be) but the market should promote itself as something special.

The first door (opposite Stone Pit Crafts) should have been open. It would have created a better flow of people, and more welcoming on entry.  A large map of who's who would be nice. Stall holders need badges to identify themselves.  Many were not very friendly.  One even had ear phones in!

I really don't like the borough hall as a venue. It was difficult for stall holders to display on one table top, with nowhere to put a banner or hanging items behind them.  This meant that buyers always look down, instead of up and out at eye-level, making eye-contact with sellers.  The noise in the room is unbearable.  There is nowhere for it to go. I had to work really hard to engage the stall holders in conversation, even when I had my purse open and money hanging out.  The exceptions were Melanie’s Garden, Peru Project and the local Godalming hand-painted coaster artist.  They wanted to tell me about their work, and they were interesting to talk to.

I didn't like having the food court stuck away.  More people would have bought a coffee on the way in/out if it had been part of the main event. 

Well, that’s enough feedback.  Good luck with the next market on Saturday 6^th September.  May it be happy and successful, with lots of sales.

Lesley Beeton

Note: I took photos of, and talked to every stallholder. If anyone wants to talk to me directly about ways of improving the marketability of their stall, or get a high res photo, please let Jill Spain know. No charge.

Monster face-painting by JoJo of Artyfacial

Yummy macaroons by a Pinch of This

Kevin Gorton, local artist and musician

Tooth fairy cushions by Love Sew Sweet

Melanie Capper, Melanie's Garden

Dawn Hart, Stone Pit Crafts

Oil paintings on canvas by Jan Windle

Unique blacksmith art by JAJ BBQ and Blacksmith Products

SORT OF BACK TO NORMAL

Hi everyone

Feeling guilty as I didn't write a blog post last weekend and really missed out on reading everyone's posts too  It never takes very long to write a post, although thinking of a witty title does, but it's one of those things that occasionally keep getting moved to the bottom of the list.  Hopefully I should be back on track now - fingers and paws crossed.

It was, as always at the moment, a busy week.  I have re-named the Godalming Independent Market to the Godalming Bazaar.  I have never felt 100% happy with a name including the word market because it gave the impression of an outdoor market and it isn't.  Two friends (Dawn of Stone Pit Crafts and Lesley, the Mad Dog Woman of Shackleford) and I put our heads together and came up with the Godalming Bazaar.  We felt it says it all and is portable - I hope to 'open' the bazaar in other areas of Surrey and needed a name that could easily be changed whilst retaining its purpose.  Thank you Dawn and Lesley for your help and support with this new venture - lots of ideas and hard work for you both that I do appreciate.

A new logo, Twitter page and email address have been created.  I am trying to re-name the Facebook page, but having numerous problems.  I know how to do it, but hit a barrier each time and have come to the conclusion today that it is because I was added as an Admin person by the previous owner of the page and it seems to be that I can only access it through my Christmas Pie Facebook page.  A hurdle to be jumped, but I am sure I will get over it eventually.

I have a card order for a 50th birthday.  The card was to have flowers, a red butterfly and the figures 50 on the front and here it is:

Yesterday was an away day spent in London with friends - we were celebrating a 50th birthday and a retirement.  We had planned to start off on the London Eye, but the queues were too long and as we had a river cruise booked, we had to miss out on spinning around in the sky.  The river cruise was lovely and I was so surprised how many glass buildings are popping up throughout London - they just don't seem to sit well with the lovely buildings that have been around for centuries.  We finished the evening with a meal at Altitude 360 which is on the 28th floor - absolutely incredible views.  We eventually arrived home, exhausted, just after midnight.  Feeling very, very tired today, but it was great fun.  A few pics of what we saw on our river trip:

This was one of the many static boat restaurants that are based along the Thames.

A shot of the London Eye at dusk through a window on the river cruise boat.  It looked so lovely all lit up.

One of the numerous glass buildings popping up in London  - it rather resembled an Armadillo.

It was a fantastic day and it's now back to work,work, work.  I have an advertisement to prepare for a local magazine - it has a distribution of appx 23,000 so I am hoping it will help increase the footfall for my next event.  

Don't forget to drop in on this week's Handmade Monday bloggers - I missed them last week, so have two weeks worth of posts to catch up with.

Have a great week everyone

Jill

AFTER THE BALL WAS OVER

Hello everyone

It almost goes without saying that last week was hectic.  I had left Friday fairly clear to do some last minute leaflet dropping, produce some directional signs and check I had everything packed and ready, then disaster struck!  The people running the pop-up vintage tearoom cancelled due to illness!  I spent most of the day trying to book an alternative, crazy really because if someone was free was that good sign or bad?  However, friends came up trumps and stepped in to save the day.

Thank you Dawn for locating and delivering a water boiler and flasks and thank you Linda for manning the tea table all day.  It was hard work getting everything sourced, bought and set-up and this was in addition to Dawn having a stand at the event.  We had a much reduced refreshment area, but we did it and it was very much appreciated by the stallholders and customers.

As they say on the television, the day of the event dawned bright and clear - well eventually it did because it was still pitch black when I was up and out putting up the 'today' banners.  I made my way to the venue and put up some bunting and balloons:

We set-up the hall, welcomed the stallholders in and while they were setting up I began to feel I should have changed my name just before I opened the doors.  One the whole the setting up went without too many hiccups.  Doors opened for customers, balloon man on the front door, face-painter in position, everyone ready to sell, refreshments set up and ready to pour.  The customers came in waves - slow waves and bigger waves.  The Mayor and Mayoress of Godalming were lovely and spent a long time with us - they visited all of the stands and spoke to stallholders and customers; the Mayor had some face-painting on his hand and they both had some coffee and cake with their daughter.

As with all events of this type, some stallholders did very well, some not so well, the odd moan and groan

was heard, but in the main the stallholders were brilliant.  Feedback has been positive and very supportive - lots of good ideas, some already thought of and discounted because of cost, but it's so helpful to have lots of new ideas to take forward to future events.  I wish had been able to count the footfall and will try to do this next time - it does help to have this information to pass on to people when they are booking a stall..

Advertising for this event was extensive: local newspapers; friends, shops and businesses displaying posters and handing out flyers; around 3,500 flyers were dropped through letterboxes in and around the Godalming area; Facebook, Twitter and Streetlife were used extensively to promote the event as were other paid and unpaid online sites.  On the day I fixed placards to roundabouts coming into the town centre and one on a roundabout just off of the A3.  Could I have done more?  I am sure I could, but what?

On the whole, it was a very good day and I enjoyed it and I feel the stallholders did too, which to me was the most important thing.  A great atmosphere, visitors were pleased with what was on sale, stallholders were friendly, welcoming and worked hard throughout the day to promote their work.  Now it is on to the next one: flyers already printed, some distributed, all places nearly sold, floor plan nearly completed, so I am hopeful it will be easier next time around - fingers crossed.

Finally, I did have a sneak away-day with a friend on Tuesday.  We went to the RHS Plant Sale in their Westminster Halls.  As fabulous as the show was (I bought plants, seeds, bulbs and a new bench!), the highlight for both of us was a tour of the library - we turned out to be the only two booked onto the tour and we had the undivided attention of one of the librarians.  We were shown gardening books, guides, botanical prints and seed catalogues that were, in some cases, over 300 years old.  It was 90 minutes of pure heaven.

Here are a few pics of the plants we saw at the show:

Isn't the Hosta stunning?

I am late with my post this week, but off now to link up with Handmade Monday.  I will be back next week, hopefully with some of my makes as getting a little behind with them  Have a great week everyone.

Jill

THE LATE, LATE, LATE SUNDAY BLOG POST

Hi everyone

I thought January would be fairly peaceful - silly me!  It's nice to be busy, but at times the old headless chicken appears.

I am in the process of booking dates/venues for my new venture and have had lots of lovely emails from past and present exhibitors wanting to take part in this years events.  I feel a little nervous about all of this, which I know is natural, but really looking forward to what this year brings.  If any of my blog followers are local to me, please do get in touch if you would be interested in taking part in one of the events - dates and venues will be on here soon and in the market's Facebook page (and its very own blog, which I am setting up as we speak).

In addition to the events, I am also starting bi-weekly card-making workshops at Farncombe Day Centre.  the plan is to not only add an extra activity for regular users but encourage new visitors to the centre.  The Day Centre is in a lovely building and it seems a shame that more local residents do not use it for meetings, lunch, cake and coffee pit-stops - I am hoping that I may be able to encourage new and experienced card-makers into my workshops.  My fellow crafter, Dawn of Stone Pit Crafts, is running a weekly knitting group at the centre too - so if you knit and want to natter as well, it's the place to be.

A short post this week to keep everyone up-to-date, but I will be back next Sunday with lots more information about this year's events.  Have a good week everyone and don't forget to visit my fellow crafting bloggers at Handmade Monday.

Jill

HECTIC TIMES AT CHRISTMAS PIE CRAFTS

Hi everyone

A busy week and getting busier all the time.  Being busy work-wise is always very welcome but getting behind with our own Christmas arrangements is not so good.  Like lots of people I haven't bought any Christmas presents, written any cards or even thought about pre-ordering food for 'the day'.  Never mind, only 24 days to go and I am sure between now and 25 December everything will come right.

You may remember my Scottie dog jute bag?  I had an order to make one with two Scottie dogs on and the customer was so pleased with it that she has ordered another one.  As well as that I have one to make with a black cat on (to be collected by the customer tomorrow) and another one with purple butterflies on.  Here is a photograph of the double Scottie dog bag:

The Christmas Emporium at Secretts has been busy although rather strange, yesterday was very quiet.  Our first Saturday of opening was very busy and we were all hoping for something similar yesterday.  It may be that there were other events taking place locally that prevented visitors coming to our 'show' - I think some of the local towns turned their Christmas lights on yesterday and Godalming (very near to Milford where Secretts is) had lots of activities on during their 'switch-on'.  A good friend of mine, Jan , covered yesterday afternoon in the Emporium for me - thank you Jan, I hope you enjoyed your session.

A fellow crafting friend, Dawn of Stone Pit Crafts, has some space on my table in the emporium and her hand-knitted head bands and bangles are proving very popular, as well as her wellie-boot toppers.

I have spent today working on customer's orders as well as decorating candles - lots of beads, baubles and ribbons in use.  I am so pleased that I have three whole days off during the week - woo hoo!  However, they are three days off from working in the emporium, but here at Christmas Pie Crafts it will be three days of making scented Christmas candles, cards and decorating jute bags, as well as taking my foster kittens to the vet and two of them to their new home, pl,us pottery on Thursday.  All very hectic,but also very enjoyable.

Thank you to everyone who visited and commented on my blog post last Sunday and I am so sorry it took me a long time to return the compliment.  It seems to get harder and harder as the weeks go by to visit everyone who takes part in Handmade Monday and I am sorry about that because I love to catch up on my fellow crafters work.  However, I do recommend you try to visit as many as possible taking part in this week's blog hop as I know you will really enjoy reading about their week.

Have a great week everyone  - just seen on the news that snow is forecast for the end of the week!  Hope it's not too much though.  'See' you all next week.

Jill